Poyed & A Beautiful Event Supporting Beautiful People
POYED, the 1st Annual Pink Pamper Expo & Fundraiser held on May 3, 2014 attracted an assemblage of some of the finest professional beauty and health care experts, as well as enthusiastic retailers for the perfect Mother’s Day event. This extraordinary and dazzling day of fun benefited the People’s Resource and Development Association (P.R.A.D.A.), a social reform organization created to uplift NYC residents who are striving to overcome poverty.
A multitude of appealing booths provided participants the opportunity to shop, enjoy a manicure, relish a massage and indulge in fabulous make-up makeovers. POYED is the acronym for “Pinking of You Events & Design,” successful event planners who designed this fundraiser to attract modern and independent women who like their glamorous lifestyle and are confident in stylishly navigating the world.
Monifah, the talented R&B singer and songwriter, also a star on “R&B Divas,” reigned superbly as the lovely hostess during a daylong of festivities and gratifying activities. Plenty of upbeat entertainment was provided by captivating celebrity DJ Teal, seen on Bravo, the Oxygen network, and many other engaging programs.
Panelists and workshops were held by Angela Scarfia, Uneeka Jay, Lucinda Cross, Dr. Liat Applewhite and Michelle Cheney-Donaldson. Among the generous retailers that enthusiastically supported the event by helping women appreciate their beauty inside and out were Cup Cake It Up, Original Housewives Collection, Champagne’s Sweets, Eye Image Fashion, Eloquent Essentials, Shop Cmoi, SheCute BKNY, Organic Threads, Miss Sassy Boutique, It Works, Live INFIN8LY, La Belle Boutique, NY Fly, Visions of Vanity, Little Miss Pretty House of Glam, Lucinda Cross – ACTIVATE and Glamorous Chicks Cosmetics.
Velvette & Pretty With a Purpose presented the event, where women of all ages were pampered and educated about health, beauty and fitness. Velvette, is an excellent event planning and catering business which, among other things, provides exemplary staffing and catering services. They owe their success to focusing on exceeding client expectations, not their budget.
Pretty with a Purpose is a progressive non-profit helping girls and women of all ages in need of social development and other services that improve and empower their lives. Some services include mentoring, coaching, conferences, scholarships, as well as other community activities.
It is a pleasure to see a first-time event garner attention and funding for a very worthy recipient like P.R.A.D.A, a Brooklyn based organization dedicated to educational and developmental needs of the young members of local communities. They address issues like gun violence which hinders the well-being of youth and the community alike. Alternatives to conflicts and anxiety are encouraged through preparing for career and college, developing entrepreneurship and other services. P.R.A.D.A. knows the importance of putting resources back into the community, and encourages those they serve to move beyond fear and to actively participate in their life purpose.