( ENSPIRE ENTERTAINMENT ) Show Me the Honey: The Beauty Box International Expo Nails Edition
Enspire Magazine had the pleasure to be the official media sponsor for the Beauty Box International Expo Nail Edition in New York City. An artistic fest featuring live panels, demonstrations and new product launches hosted by Stacy Angela Williams. The expo focused on fostering real connections between brands and professionals. It was a great event for all our beauty fanatics. We learned how essential nail art and beauty regimens are to your overall look.
We met celebrity makeup artist Joy Fennel who has been in the commercial and fashion makeup industry for 15 yrs. She has been featured in Vogue and Essence Magazines to name a few. Joy explained how nails and beauty go hand in hand. Encouraging guests to stay active and continue to network and work on their craft.
We also learned how to stay uplifted and empowered when pursuing our dreams in beauty from Melvin Perry, life and fitness coach. He said, “Realize that it doesn’t matter what position you are in, we are all connected.” Starting in one place doesn’t have to be where you finish so continue to dream, plan and execute.
The event’s nail vendor was LAW Beauty Essentials. Two beautiful sisters who used their love of beauty and nail art to start a nail polish company offering a variety of colors and even health conscious polish selections guests were head over heels about.
To top it off we were able to hear from the amazingly talented Brooklyn native, Honey of Honey Nailz, the honoree for this expo edition. Honey’s artistry “dominates the fashion industry and can be seen in print advertising, editorials, television commercials, as well as on the runway. She has added her polish to advertising campaigns for BCBG Max Azria, Bloomingdale, Carolina Herrera, Coach, D&G, Dolce & Gabbana, DVF, H&M, Hermes, L’Oreal, Maybelline, Pennyblack, Pinko, Redken, and Revlon. She has also painted nails for magazines including Allure, Interview, Italian Vogue, W, V, and Vogue; and collaborated with the likes of Richard Burbridge, Sebastian Feana, Mikael Jansson, Steven Klein, Mario Sorrenti, Emma Summerton, Solve Sundsbo, and Tim Walker.” Honey has worked with a long list of celebrities and offered tips in how to stay relevent in such a rapidly growing industry. We witnessed first hand her nail art skills and ability.
The Beauty Box International Expo was an intimate social event highlighting key players in the industry, gave insight to a world where beauty and nails unite.