Traci Ellis Ross, Rev Run, Niecy Nash and More Share Moments with Fans at #BeTheGlow by AT&T and The 360 Agency


( ENSPIRE COMMUNITY ) Traci Ellis Ross, Rev Run, Niecy Nash and More Share Moments with Fans at #BeTheGlow by AT&T and The 360 Agency

The Essence Fest came through New Orleans, LA last weekend with so many activities throughout the city. One of the events #BeTheGlow was a multi-faceted activation at Essence Festival 2017 highlighting various artists, performers, and influencers within the African American community. AT&T’s #BeTheGlow campaign is dedicated to shining a glowing light on the people and ideas driving black culture forward.

Stars interviewed stars and fans were able to meet and greet with their favorite celebrities. #BeTheGlow campaign celebrates African American Music, Art, and Beauty. The term glow has been used to represent pride beauty power and achievement within the African-American community.

Notable guests and celebrities included Traci Ellis Ross, Niecy Nash, Elle Varner, PJ Morton, Boris Kodjoe, Karen Civil, Holly Robinson Peet, Rev Run & Justine Simmons, All STARZ cast. Chef Garvin; Seth Brundle & Leslie Robinson of Butter + Brown; Afrofuturism Fashion show by Designer/Artist, Laolu NYC; Dance Crew Choreographer, Anthony “AJ” Jackson. This event also gave fans an opportunity to be up close with their favorite celebrities.

Photo Credit: Anna Combs-Francis

The 360 Agency was founded in 2011 and headquartered in Los Angeles, award-winning agency The 360 Agency specializes in marketing and communication campaigns which tap into the unique trends, nuances, and vibes of consumers. Clients include AT&T, Coca-Cola Company, and Anheuser-Busch. The 360 Agency focuses on multicultural and multi-segment groups such as LGBT, Hispanic, African American, Asian, and Women.  For more information, please visit

About author

Ese Ofurhie

Editor and Co-Owner/Founder of ENSPIRE Magazine.

BET Music Matters at SOB’s

On Tuesday April 14, 2015 BET Music Matters presented its music showcase at NYC’s S.O.B.’s. Music Matters highlights the next BET superstars ...