Traci Ellis Ross, Rev Run, Niecy Nash and More Share Moments with Fans at #BeTheGlow by AT&T and The 360 Agency


( ENSPIRE COMMUNITY ) Traci Ellis Ross, Rev Run, Niecy Nash and More Share Moments with Fans at #BeTheGlow by AT&T and The 360 Agency

The Essence Fest came through New Orleans, LA last weekend with so many activities throughout the city. One of the events #BeTheGlow was a multi-faceted activation at Essence Festival 2017 highlighting various artists, performers, and influencers within the African American community. AT&T’s #BeTheGlow campaign is dedicated to shining a glowing light on the people and ideas driving black culture forward.

Stars interviewed stars and fans were able to meet and greet with their favorite celebrities. #BeTheGlow campaign celebrates African American Music, Art, and Beauty. The term glow has been used to represent pride beauty power and achievement within the African-American community.

Notable guests and celebrities included Traci Ellis Ross, Niecy Nash, Elle Varner, PJ Morton, Boris Kodjoe, Karen Civil, Holly Robinson Peet, Rev Run & Justine Simmons, All STARZ cast. Chef Garvin; Seth Brundle & Leslie Robinson of Butter + Brown; Afrofuturism Fashion show by Designer/Artist, Laolu NYC; Dance Crew Choreographer, Anthony “AJ” Jackson. This event also gave fans an opportunity to be up close with their favorite celebrities.

Photo Credit: Anna Combs-Francis

The 360 Agency was founded in 2011 and headquartered in Los Angeles, award-winning agency The 360 Agency specializes in marketing and communication campaigns which tap into the unique trends, nuances, and vibes of consumers. Clients include AT&T, Coca-Cola Company, and Anheuser-Busch. The 360 Agency focuses on multicultural and multi-segment groups such as LGBT, Hispanic, African American, Asian, and Women.  For more information, please visit

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Ese Ofurhie

Editor and Co-Owner/Founder of ENSPIRE Magazine.

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