Juices For Life: Changing the Lifestyle of Urban Consumption


( ENSPIRE Mind, Body & Soul ) Juices For Life: Changing the Lifestyle of Urban Consumption

ENSPIRE Contributor: Tylah Willis

Hip Hop Icons Styles P and Jadakiss is trying to make urban communities healthy with their juice bar “Juices For Life.” The duo launched this juice bar in 2011 with their partner Nigel Rollocks in hopes to encourage the community to change their eating lifestyle. With all the fast food chains surrounding the urban community, “Juices for Life” is a breath of fresh air for Yonkers, Bronx and Brooklyn neighborhoods. Once you enter the store, you’re greeted with warm salutations by the workers and other customers who are regulars at the store. The juice bar offers a substantial selection of juices that combat several illness and diseases or maybe just a sweet tooth. I had the opportunity to try the “Super Thug” juice, one of their many flavorful beverages which consisted of ginger, lemon and green apple.

The duo launched the juice company after noticing the disproportionate amount of healthy food options in urban neighborhoods. Since starting the juice company, Styles P lost 60 pounds because of his lifestyle change. Personal experience with losing loved ones to health complication also factored into the development of the juice bar. A wide array of fruits and vegetables to choose from and the creative affordable drinks, “Juices for Life” is the antidote to combat the Bronx current health crisis. 1 in 4 adults in the Bronx is obese suffering from diabetes, high blood pressure, and high cholesterol. In their mini-documentary with Elite Daily, researchers discuss why there are higher health complications in urban communities than in suburban communities. CEO of Brown’s Super Stores Jeffery Brown stated, ”This is an access problem” in the documentary.

As a child grows up in the inner city there are little to no options for healthy eating in the community. On November 16, 2016, Harvard University conducted an experiment on how food alters our feelings. They compared the Mediterranean diet to the western diet and concluded that the risk of depression is 25% to 35% lower in those who eat a Mediterranean diet. It also showed the strong relationship between diets high in refined sugars and impaired brains.

Another study shows that juicing one time per day can help you achieve the recommended amount of fruits and vegetable servings per day. Just imagine if more inner-city children used their $5 on a fruit juice rather than bodega snacks or a sandwich, the effect it can have on their work performance and attitude. The variety of fruits and vegetables “Juices for Life” has to offer, children can create a beverage to their liking. With the addition of this store and other juicing locations, the Bronx borough is one step closer in a healthier direction. Juices for Life has expanded outside of the Bronx and Yonkers into Brooklyn to continue the trend of eating healthy.


Sources: New York Daily News, NYC.gov, Harvard.edu, Juice Blender Reviews

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